A part of my main campaign for final year, this project delved into intense research and culminated in assets from the rebranding of Language Curry to making a new user experience both in physical media as well as the digital space.

Deliverables included: Mobile App with full interactivity, copy-based advertising campaign, memory cards packaging, brochure and much much more.

Language Curry offers over 10 regional Indian languages, like Hindi, Sanskrit, Malayalam, and more. It blends language and culture, giving learners a peek into India's rich traditions—from Kerala's festivals to Punjab's dances. The app has over 2 million downloads and users in more than 185 countries. Offering similar services, I studies Babbel and Lingodeer.