The Yellow Bench
Creating the buzz around the bench
DURATION
2 months
ROLE
Communication Lead
SERVICES
Copywriting | Design | Creative Direction
About the project
The 6th Edition of TYB with Santosh Padhi
I led a content and communication team of 12 people.
Our main goal was to make TYB's identity more accessible to increase reach on Instagram - which we did! Instagram saw a boost in followers and interactions due to our multilingual approach and reels made for engagement. The process was exciting, starting with scheduling and planning, followed by brainstorm meetings and executing the strategy with the team.
TYB 5th and 7th Edition
For the 7th Edition with Rujuta Diwekar, I worked to create all copy for social media. For the 5th Edition with Prasad Narse I was involved in copy and wrote the script for the event.
Smooth Scroll
This will hide itself!
This will hide itself!
The Yellow Bench
OVERVIEW
Creating the buzz around the bench
DURATION
2 months
ROLE
Communication Lead
SERVICES
Copywriting | Design | Creative Direction
About the project
The 6th Edition of TYB with Santosh Padhi
I led a content and communication team of 12 people.
Our main goal was to make TYB's identity more accessible to increase reach on Instagram - which we did! Instagram saw a boost in followers and interactions due to our multilingual approach and reels made for engagement. The process was exciting, starting with scheduling and planning, followed by brainstorm meetings and executing the strategy with the team.
TYB 5th and 7th Edition
For the 7th Edition with Rujuta Diwekar, I worked to create all copy for social media. For the 5th Edition with Prasad Narse I was involved in copy and wrote the script for the event.
Smooth Scroll
This will hide itself!
This will hide itself!
The Yellow Bench
OVERVIEW
Creating the buzz around the bench
DURATION
2 months
ROLE
Communication Lead
SERVICES
Copywriting | Design | Creative Direction
About the project
The 6th Edition of TYB with Santosh Padhi
I led a content and communication team of 12 people.
Our main goal was to make TYB's identity more accessible to increase reach on Instagram - which we did! Instagram saw a boost in followers and interactions due to our multilingual approach and reels made for engagement. The process was exciting, starting with scheduling and planning, followed by brainstorm meetings and executing the strategy with the team.
TYB 5th and 7th Edition
For the 7th Edition with Rujuta Diwekar, I worked to create all copy for social media. For the 5th Edition with Prasad Narse I was involved in copy and wrote the script for the event.
Smooth Scroll
This will hide itself!
This will hide itself!